In Dan Pinks book “To Sell is Human” he says:
“To the smart set, sales is an endeavour that requires little intellectual throw weight—a task for slick glad-handers who skate through life on a shoeshine and a smile. To others it’s the province of dodgy characters doing slippery things—a realm where trickery and deceit get the speaking parts while honesty and fairness watch mutely from the rafters. Still others view it as the white-collar equivalent of cleaning toilets—necessary perhaps, but unpleasant and even a bit unclean.
I’m convinced we’ve gotten it wrong.
That’s because selling in all its dimensions—whether pushing Buicks on a car lot or pitching ideas in a meeting—has changed more in the last ten years than it did over the previous hundred.
Most of what we think we understand about selling is constructed atop a foundation of assumptions that have crumbled.”
This is our experience too. The world has changed and so has the profession of selling. It’s for this new world that Open Minds have constructed our positive approach to sales development using the latest research and learning technology.
Dan Pink went on to say: “Selling, I’ve grown to understand, is more urgent, more important, and, in its own sweet way, more beautiful than we realize.”
Beautiful it is. Successful selling is where science meets art and at Open Minds we creatively bring these two disciplines together in everything we do.
Dan Pinks book, a great read - http://amzn.to/2eCbeuX