How Goes the Behavior-Change Revolution?

"......Dogs, in other words, are choosier about the social cues and behaviors they attend to and imitate. Santos says that an important implication of this work is that behavioral science researchers need to be mindful of humans’ inclinations to imitate other people.

“[B]ehavior change researchers have a phenomenon known as ‘social proof’… When you see other people doing it, you kind of think it’s a good idea......”

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