Why understanding human behaviour is critical to the success of progressive businesses.




Leadership and human behaviour go hand in hand. Organisations that understand how to effectively deal with their employees and equip them with the right tools and resources will be best positioned to succeed as they will inspire greater job performance and improved employee retention rates. To effectively lead others, you must first know what makes them tick and how their actions and decisions are influenced by their emotions, personality traits, and the organisational culture you created around them. Understanding Human Behaviour is critical to the success of progressive businesses. By understanding each employee, organisations can improve job performance, increase job satisfaction, promote innovation, and encourage effective leadership.



Why Human Behaviour Is So Important


While you might not think that human behaviour is something your organisation should be concerned with, it's one of the most essential things an organisation can focus on. The reason why human insight is so crucial has everything to do with how people are different from machines. If you look at how machines work, you'll notice they perform actions very predictably and consistently. However, humans are very different. People think differently, communicate differently and act differently. These differences will always exist between us, and our interactions will always be dynamic and complex, which makes managing people challenging for managers who don't understand human behaviour.


To successfully manage humans in your team, you need accurate human insights. Human insights empower organisations by providing actionable information about human nature, which allows them to offer personalised experiences to customers or improve internal processes like recruitment, performance management and talent development. This helps make employees happier (which increases productivity), reduces employee turnover (which saves money) and boosts employee morale (which improves customer service). So what Does Human Behaviour Have To Do With Business Success? Since human behaviour is central to business success, companies must understand all aspects of individual employees.



Critical To Business Success


From a leader’s perspective, one could argue that understanding employee behaviours and motivations is even more important than knowing their strengths and weaknesses. To be a great leader, it's key to understand your team – not only what they can do but also how they think and what makes them tick. When employers have a solid grasp on each employee’s values, abilities, shortcomings and interests – it allows them to both delegate appropriately AND instill high levels of motivation.


Improve Job Performance

Artificial intelligence (AI) has become widespread in many sectors but perhaps nowhere more than in recruitment. By analysing patterns and trends within large data sets, AI can help employers improve job performance, increase job satisfaction, promote innovation, and encourage effective leadership. In addition, accurate human insights can reduce employee turnover and deliver high levels of engagement from those already working for you.



Promote Innovation


By encouraging employees to think freely and creatively, you can foster innovation within your company. Incorporate brainstorming sessions during office meetings, which allow employees to generate new ideas. Be sure not to stifle innovative thinking with rules or unnecessary regulations. Instead, let your team members have space for creative thought in their everyday roles. This will help them come up with ideas that you would never have considered otherwise. It might seem counterintuitive, but rules designed to eliminate risks often prohibit some types of risk-taking that could lead to innovative solutions. Let your people experiment on a limited basis so they can hone a skill before moving on to more significant projects.



Encourage Effective Leadership


Making sure your organisation's leadership understands what motivates each employee is crucial—your organisation's focus when managing employees can significantly impact company culture, employee satisfaction, and productivity. Effective leaders always know what drives their teams forward, and they understand how to manage individual contributors and managers within a collaborative, supportive team environment.



Becoming more human behavioural focused


When it comes to leadership, people are looking for more authenticity, genuine interactions and transparency. As brands become more human-focused, they realise that their employees are not robots. Realising that changing individual behaviours can improve job performance, increase job satisfaction and grow business through increased productivity. When creating an authentic corporate culture, leaders must engage with each individual in a personalised way based on who they really are and how they work best. This requires careful management of employee engagement and motivation - focusing on aligning individual goals with corporate goals. By becoming more genuinely human, organisations will improve job performance, increase job satisfaction, promote innovation, and encourage effective leadership for everyone in their organisation. To do so, we need to understand better how our brains work.


We are looking at parts of the brain responsible for planning, emotional regulation, memory and learning. We also need to look at what drives us at work - emotions like pride or shame; motivations like power or status; core values like altruism or reputation; organisational cultures where creativity trumps status quo. Finally, we should look at empathy - with colleagues but most importantly our customers too.


Each person is different, meaning every person has different needs, so we need to make sure that each person feels seen, heard and understood if you want them to give you and your business their very best.